Franco Colapinto is one of the debutants in Formula 1 for the 2024 season, competing for the Williams team. Originally from Argentina, he has been gaining popularity not only in his home country but also internationally. At the 2024 Mexican Grand Prix, where Sergio 'Checo' Pérez participates, his face appeared on billboards throughout Mexico City, creating the phenomenon called 'Colapintomania.'
Behind the promotion and publicity of Franco Colapinto is Mariano Menéndez, also Argentine, owner of Grupo Vallas, specializing in outdoor advertising in several countries in Latin America. Menéndez is also the president of Business and Luxury Media, a magazine publishing company that has featured Colapinto on its cover and has gone viral with an interview of the driver in Argentina.
Since 1988, Argentina has not had representation in Formula 1, so Colapinto's arrival has generated great excitement in the country and among young motorsport fans. In an exclusive interview with Forbes, Colapinto expressed his happiness about fulfilling his dream of competing in Formula 1 and highlighted the support of his family throughout his career.
Regarding his F1 debut, Colapinto stated: 'Obviously, it is a dream come true to be in Formula 1. I'm not worried: I have a great team behind me; my ultimate dream was to reach F1.' Regarding the arrival of 'Checo' Pérez, he sent a message of support to Colapinto, acknowledging his performance and sacrifice in his rise to the top category of motorsport.
At the 2024 Mexican Grand Prix, at the Autódromo Hermanos Rodríguez, the presence of Franco Colapinto has generated anticipation and excitement among Formula 1 fans. His rise to this competition has been a milestone for Argentina and all of Latin America, awakening renewed interest in this sport in the region.
